Search engine optimization (SEO) plays a very important role in your website. People who are searching for sewing related activities enter terms into a search engine. When you place those same terms into your page's SEO then your site will more readily pop up in their searches. When you don't use SEO, it is harder for people to discover your website.

People interested in sewing might type in search terms such as sewing clubs, fun sewing, charity sewing, community service sewing, sewing organizations, ASG, Amercian Sewing Guild, etc. If you add these terms to your website along with your Chapter's name then when people search, your chapter website will show up closer to the top in their search results.

It's easy to enter SEO terms into your pages. When you are in webpage editing mode, look for the SEO Menu and then type the common sewing words found on your website and include your chapter's name. Those two things will then be associated when people do internet searches. 

For more information, Wiki offers an in-depth view of SEO.

Google Analytics is a free and popular service. They will monitor your website traffic and provide you with visitor usage charts and demographic data. 

With Google Analytics you will discover:

1. User level (related to actions by each user)

2. Session level (each individual visit)

3. Page view level (each individual page visited)

4. Event level (button clicks, video views, etc)

For more information and to sign up visit Google Analytics.